Repeat customers, not social media buzz, hold the key to QSR success: Industry leaders at ET FoodXP 2026
At ET FoodXP 2026, industry leaders said social buzz can attract customers, but repeat visits depend on consistent food quality, value, efficient operations and pleasant experiences. Gulati of Paschion and Tibb of Tibbs Frankie stressed that a first visit is only the start of building loyalty. Affordability means value relative to what customers receive, not the lowest price.