Consistency, localisation and consumer trust key to food brands staying relevant: Industry leaders at ET FoodXP 2026
At ET FoodXP 2026, leaders from IKEA, Wow! Momo, Cremica and Nando's argued that brands stay relevant through consistency, local adaptation and consumer trust rather than constant new products. IKEA's India food offer includes local items such as samosas while keeping its Swedish identity. Speakers agreed that aggressive expansion cannot replace delivering on a brand's core promise.
