Eternal’s ad and sales promotion expenses rise 41% to ₹1,138 crore in Q2 FY27
Eternal's advertising and sales promotion spend rose 41.2 percent year on year to Rs 1,138 crore in Q2 FY27. Consolidated adjusted revenue grew 76 percent to Rs 24,621 crore, and adjusted EBITDA rose 197 percent to Rs 666 crore. Quick commerce grew fastest and turned adjusted EBITDA positive at Rs 184 crore, helped partly by a revenue model change.
Summary by QSR Wire India. The full story is on the publisher's site.