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Indian quick-service chains saw sales recover in the September quarter as cheap deals drew diners back. Burger King and McDonald's operators reported double-digit growth at existing outlets, while Pizza Hut sales kept falling. Rising costs for gas, power, wages and ingredients are squeezing margins, so chains are leaning on bargains rather than passing the full burden to customers.
Wendy's India has launched 'The Great Burger Scam', putting five flavours on its value menu: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. Priced between ₹59 and ₹99 across vegetarian and chicken options, the campaign was announced on November 4. Several flavours were already on the menu, but the new campaign bundles them into a low-price offer. Competitors mentioned include Burger King and McDonald's, which also sell value burgers in India.
Burger King India has launched a limited Avengers: Doomsday Collection on November 3, with black buns and green sauces inspired by Doctor Doom. The star item is the Doomsday Whopper, with a glazed black bun and a spicy green garlic sauce. The range includes ten food and drink items. Individual items start at ₹99 and burgers from ₹199.
Burger King India has rolled out a limited-edition menu nationwide, themed on Marvel Studios' Avengers: Doomsday. The centrepiece is the Doomsday Whopper, with black glazed buns coloured using plant-derived dyes. Orders arrive in themed packaging, and a tumbler is the first collectible. Customers can pre-book a bundled meal on the Burger King app, backed by a 360-degree campaign.
McDonald's India's north and east business has raised its investment plan to about $80 million over the next two-and-a-half years. The money will fund outlet growth and digital upgrades to keep pace with customer demand. Profitability is still expected to face pressure from surging food and packaging inflation, as competition from Devyani's KFC and Burger King intensifies.
Restaurant Brands Asia, the Burger King operator in India, reported its first positive standalone quarterly profit of Rs 15.59 crore for July to September 2026. India revenue rose 24.1 percent. Other income of Rs 29.62 crore exceeded that profit, and the wider group still posted a Rs 23.79 crore net loss.
Restaurant Brands Asia has named Sumit Zaveri chief executive of its Burger King India operations, announced alongside its second-quarter FY27 results. Zaveri, who will report to Group CEO Rajeev Varman, had been chief financial officer of Burger King India since 2019. Earlier roles include finance posts at Nature's Basket, Tata Starbucks and The Indian Hotels Company.
Restaurant Brands Asia reported consolidated revenue of Rs 844.8 crore for the quarter ended September 30, up 20.1 percent. Burger King India added 17 restaurants to reach 607 outlets, while its same-store sales grew 14 percent. The company also reported its first quarterly profit after tax, Rs 15.585 crore.
HyFun Foods, founded in Ahmedabad by Haresh Karamchandani in 2015, makes frozen French fries and potato products for foodservice and retail. Its customers reportedly include global chains such as KFC and Subway, and it reported revenue above Rs 1,500 crore in FY25. The business began as a potato and onion trader in Mehsana in 1962.
