Wendy’s ₹59 Burger Bet: Can Chimichurri Beat McDonald's Tikki?
Wendy's India has launched 'The Great Burger Scam', putting five flavours on its value menu: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. Priced between ₹59 and ₹99 across vegetarian and chicken options, the campaign was announced on November 4. Several flavours were already on the menu, but the new campaign bundles them into a low-price offer. Competitors mentioned include Burger King and McDonald's, which also sell value burgers in India.
Summary by QSR Wire India. The full story is on the publisher's site.
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