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Indian quick-service chains saw sales recover in the September quarter as cheap deals drew diners back. Burger King and McDonald's operators reported double-digit growth at existing outlets, while Pizza Hut sales kept falling. Rising costs for gas, power, wages and ingredients are squeezing margins, so chains are leaning on bargains rather than passing the full burden to customers.
Wendy's India has launched 'The Great Burger Scam', putting five flavours on its value menu: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. Priced between ₹59 and ₹99 across vegetarian and chicken options, the campaign was announced on November 4. Several flavours were already on the menu, but the new campaign bundles them into a low-price offer. Competitors mentioned include Burger King and McDonald's, which also sell value burgers in India.
McDonald's India's north and east business has raised its investment plan to about $80 million over the next two-and-a-half years. The money will fund outlet growth and digital upgrades to keep pace with customer demand. Profitability is still expected to face pressure from surging food and packaging inflation, as competition from Devyani's KFC and Burger King intensifies.
Restaurant Brands Asia, the Burger King operator in India, reported its first positive standalone quarterly profit of Rs 15.59 crore for July to September 2026. India revenue rose 24.1 percent. Other income of Rs 29.62 crore exceeded that profit, and the wider group still posted a Rs 23.79 crore net loss.
Westlife Foodworld, operator of McDonald's in West and South India, opened its 500th outlet in GIFT City, Gujarat. The 3,200 sq ft restaurant offers dine-in and delivery and takes its Gujarat network to 72. The company plans 580-plus restaurants across West and South India by FY28 and aims for 100 Gujarat outlets within two to three years.
Westlife Foodworld, which runs McDonald's restaurants in West and South India, has opened its 500th outlet, in GIFT City, Gujarat. The 3,200 sq ft restaurant offers dine-in and delivery, and the opening marks 30 years of McDonald's in India and the 4,000th restaurant across its Asia Business Unit. Gujarat now has 72 outlets, including 31 free-standing drive-thrus.
Westlife Foodworld, which runs McDonald's restaurants across West and South India, reported Q2 FY27 revenue of Rs 747 crore, up 16 percent. Same-store sales growth reached 10.1 percent, led by guest counts. Operating EBITDA rose 29 percent to Rs 98.1 crore, and the network reached 492 outlets after 11 openings. The company is close to its 500-restaurant milestone.
McDonald's India's operator posted a narrower quarterly loss, as deals drew in customers.
Lenexis Foodworks has appointed four senior leaders to strengthen its functions as it works toward 500 stores. Gerald Dias, formerly of McDonald's and Si Nonna's, joins as head of operations, and Gaurav Thakore, from Metro Brands, takes over business development. Gurmeet Singh Gujral heads projects and maintenance, and Manush Chinna Swamy, from Sapphire Foods, leads legal and compliance.
McDonald's India (West & South), run by Westlife Foodworld, has launched a Spicy Patakha range for the festive season. It includes a Paneer Burger with a spiced paneer patty and a Chicken Burger built on a spicy chicken patty, both topped with a smoky sauce. An integrated campaign focuses on the build-up to festivals, from decorating homes to shopping.
