Why Swiggy is betting on Sweety this Diwali
Swiggy temporarily renamed itself 'Sweety' ahead of Diwali, with Instamart and Noice taking on sibling roles. The campaign reached delivery executives' T-shirts and bags, app listings showing delivery partners as 'Sweety', outdoor hoardings and a Hindustan Times advertisement. The brand says the idea reflects India's love for mithai and festive celebrations. Its brand head, Mayur Hola, also adopted a playful new title.
Summary by QSR Wire India. The full story is on the publisher's site.
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Also reported by Storyboard18