How Tata Starbucks is using Diwali to turn its coffeehouses into spaces for family connections
Tata Starbucks has launched a Diwali campaign, 'Special Diwali ki Special Jagah', built around its coffeehouses as spaces for personal milestones. The film shows a young couple returning to their regular outlet, this time with the man's family, to mark a new stage. Product and marketing director Mitali Maheshwari says the brand sees higher footfall and more appetite for new flavours during the festive season.
Summary by QSR Wire India. The full story is on the publisher's site.
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