Food brands must move beyond viral reels to build trust and long-term creator partnerships: Industry experts
At ET FoodXP 2026, panellists argued that food brands can no longer rely on promotions, viral trends or one-off influencer deals. Authentic storytelling and long-term relationships with creators are becoming central to brand trust. Speakers included food creator Kuljyoti Dhingra and Dillifoodies co-founder Priyanka Kapoor. Brands were urged to show how people actually cook and buy.
Summary by QSR Wire India. The full story is on the publisher's site.