How Indian QSR brands are looking beyond the traditional meal
Indian QSR brands are widening the occasions they serve, moving beyond meals into drinks, snacks and desserts. Hybrid work and late shifts have loosened fixed meal times, and Gen Z tends to snack more often. Beverage-led formats need much less kitchen space than full meals. Delivery menus favour items that travel well.
Summary by QSR Wire India. The full story is on the publisher's site.