How Tata Starbucks is using Diwali to turn its coffeehouses into spaces for family connections
Tata Starbucks has launched a Diwali campaign, 'Special Diwali ki Special Jagah', built around its coffeehouses as spaces for personal milestones. The film shows a young couple returning to their regular outlet, this time with the man's family, to mark a new stage. Product and marketing director Mitali Maheshwari says the brand sees higher footfall and more appetite for new flavours during the festive season.
