Starbucks India partners with TBWA Lintas as creative agency
TBWA Lintas, a unit of Omnicom Advertising India, has won Starbucks India's creative account after a multi-agency pitch. The integrated mandate covers mainline campaigns, social media, digital activations and consumer participation. The timing coincides with rapid growth in India's café market, forecast to be worth about $1.1 billion by 2034.
Summary by QSR Wire India. The full story is on the publisher's site.
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