Wendy's India in the news

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5 Nov 2026

IndustryOpen Magazine5 Nov

Wendy’s ₹59 Burger Bet: Can Chimichurri Beat McDonald's Tikki?

Wendy's India has launched 'The Great Burger Scam', putting five flavours on its value menu: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. Priced between ₹59 and ₹99 across vegetarian and chicken options, the campaign was announced on November 4. Several flavours were already on the menu, but the new campaign bundles them into a low-price offer. Competitors mentioned include Burger King and McDonald's, which also sell value burgers in India.

McDonald's IndiaWendy's IndiaBurger King India

4 Nov 2026

Menu & marketingRoastbrief US4 Nov

Wendy’s India Unveils ‘The Great Burger Scam’, Bringing Five Global Flavours Starting at Just ₹59

Wendy's India has launched The Great Burger Scam, five globally inspired burgers priced from ₹59 to ₹99. Flavours include Chipotle, Chimichurri, Korean, Teriyaki and an Indian-style Makhani, across vegetarian and chicken options. Unveiled in Mumbai on 4 November 2026, the campaign aims to appeal to Gen Z and Millennials seeking variety at accessible prices.

Wendy's IndiaMumbai

Menu & marketingIndian Television Dot Com4 Nov

Wendy’s India launches five globally inspired burgers from Rs 59

Wendy's India has launched The Great Burger Scam, a campaign with five globally inspired burgers at prices from Rs 59 to Rs 99. The flavours are Chipotle, Chimichurri, Korean, Teriyaki and Makhani, in both vegetarian and chicken versions. The range is sold at dine-in restaurants and through online delivery platforms. It arrived in November 2026.

Wendy's India