QSR Wire IndiaNews and data on India's quick-service restaurant business
Menu & marketingRoastbrief US

Wendy’s India Unveils ‘The Great Burger Scam’, Bringing Five Global Flavours Starting at Just ₹59

Picture: Roastbrief US

Wendy's India has launched The Great Burger Scam, five globally inspired burgers priced from ₹59 to ₹99. Flavours include Chipotle, Chimichurri, Korean, Teriyaki and an Indian-style Makhani, across vegetarian and chicken options. Unveiled in Mumbai on 4 November 2026, the campaign aims to appeal to Gen Z and Millennials seeking variety at accessible prices.

Summary by QSR Wire India. The full story is on the publisher's site.

Read the full story at Roastbrief US ↗

Chains in this story

Wendy's IndiaBurgers · ~200 outletsProfile →

More Wendy's India news →